£18,200
Average salary at age 20
£47,320
Average Salary
31
Average hours per week
Description
Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.Main Tasks
- Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media;
- Conceives advertising campaign to impart the desired product image in an effective and economical way;
- Reviews and revises campaign in light of sales figures, surveys, etc.;
- Stays abreast of changes in media, readership or viewing figures and advertising rates;
- Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
Qualifications
Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.What Advertising accounts managers and creative directors studied in higher education
| Occupation | Percentage Value |
|---|---|
| (G1) Mathematics | 1 |
| (W2) Design studies | 15 |
| (L3) Sociology | 2 |
| (C1) Biology | 1 |
| (C8) Psychology | 3 |
| (W1) Fine art | 1 |
| (V3) History by topic | 1 |
| (W3) Music | 1 |
| (W6) Cinematics & photography | 4 |
| (Q3) English studies | 3 |
| (L8) Development studies | 1 |
| (L2) Politics | 2 |
| (R4) Spanish studies | 1 |
| (R1) French studies | 1 |
| (N5) Marketing | 20 |
| (W4) Drama | 3 |
| (M1) Law by area | 1 |
| (M2) Law by topic | 1 |
| (N8) Hospitality, leisure, sport, tourism & transport | 1 |
| (P2) Publicity studies | 2 |
| (P5) Journalism | 1 |
| (V5) Philosophy | 2 |
| (F3) Physics | 1 |
| (L1) Economics | 1 |
| (W9) Others in creative arts & design | 3 |
| (N1) Business studies | 5 |
| (V6) Theology & religious studies | 1 |
| (K4) Planning (urban, rural & regional) | 1 |
| (P3) Media studies | 5 |
| (N2) Management studies | 3 |
| (V1) History by period | 3 |
| (Q8) Classical studies | 1 |
| (I1) Computer science | 1 |
| (W5) Dance | 1 |
UK Prospects
50400
Workforce Size
2.41%
Predicted growth 2024 - 2027
4433
Predicted Replacement 2024 - 2027
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