You’ll usually need a degree or equivalent qualification in a relevant subject like:

• consumer studies
• food and consumer product management
• food science or technology
• psychology
• marketing
• statistics

Some employers may ask for a postgraduate qualification in behavioural psychology or consumer behaviour.

Entry requirements

You'll usually need:

• 2 to 3 A levels, or equivalent, for a degree
• a degree in any subject for a postgraduate course

You may be able to apply directly if you've got relevant experience in a related industry, for instance food manufacturing or market research analysis.

You'll need:

• analytical thinking skills
• to be thorough and pay attention to detail
• maths knowledge
• the ability to use your initiative
• customer service skills
• persistence and determination
• excellent verbal communication skills
• the ability to use your judgement and make decisions
• to be able to use a computer and the main software packages confidently

Duties will vary depending on your industry but you may:

• recruit and train panels or focus groups
• conduct interviews with consumers
• investigate consumer trends
• give advice to manufacturers and retailers on improving products and services
• develop tests to make sure products meet quality standards and legal requirements
• produce information on new products for the public
• research, write and present reports
• advise on healthy living in schools, colleges and universities

You could work in a laboratory, at a university or in an office.